Coherent and consistent content
With the solution, Nykredit has created a base for an omnichannel experience for asset management where it is easy and effective to reach both existing and new customers with relevant content through the relevant channels.
In addition to the distribution of content, Nykredit now also has better opportunities to initiate targeted content across channels by gathering behavioural data.
Today customers experience a much more coherent experience of Nykredit regardless of the channel they visit.
The results show that the organic traffic to their own media has increased significantly and more subscribers opt-in for their newsletter. This indicates that Nykredit now targets customers with relevant content which results in a higher conversion rate. They have also succeeded in changing from paid media to owned media distributing relevant Content Marketing.
Agile and streamlined editorial work
The editorial work is optimized and is more agile, and the usability of the system enables access to several editors who can both produce and publish content.
This frees up more time and a gives higher degree of satisfaction for those involved. Additionally, the solution has contributed to better SEO and visibility on Google.
The first measurements of the efficiency gains from using the content hub show that an editor saves on average 20 minutes per post compared to the previous way of working. This represents a significant gain when hundreds of posts are produced annually.
The content hub is designed with great flexibility in mind, and supports several options for reusing design, templates, taxonomy, and content across channels. This has ensured that launching new sites and services is reduced to just 1-2 months, compared to 4-6 months previously.
Nykredit continues to further develop concepts and services for the new content hub. The digital transformation is solidly founded, and the journey can now continue.