Product to Market & PIM

Companies we have helped
Your industry. Our knowledge
Strong partnerships

In a globalized world where competition between companies is increasing, Product to Market and Product Information Management are more relevant than ever.

Create strategic advantages with Product to Market

Many companies often start their journey towards PIM in one corner of the organization, seeing it as a solution to a specific problem.

However, our experience shows that the full potential of the solution is only realized when PIM is integrated throughout the entire value chain, strengthening the entire business.

This process we call Product to Market (P2M), and it is our approach when creating business solutions within the area of Product Information Management (PIM).

Product-to-Market (P2M) is the combined process of ensuring the complete product and service offering is available in a comprehensive and accessible format to provide the customer with the
the competitive advantage and life-time value.

The Product-to-Market approach must involve all value-adding entities in the company and ensure scalability regardless of channels and markets to ensure the company sustainable growth and profitability.

Data cultivation, Governance & Agility in all areas of the process is critical path to success.

Simon Aisen Partner

We have helped numerous companies realize the strategic and business advantages that come with P2M and a PIM solution, and our experience spans across industries and strategic ambitions.

We have extensive expertise in the strategic utilization of PIM solutions, assisting companies ranging from wholesalers and manufacturers to those requiring comprehensive process support for compliance.

For us, PIM is a strategic platform. Therefore, it is primarily about the business and processes rather than choosing a PIM platform to solve a single problem.

Optimize the entire value chain

Omnichannel sales have become a top priority, but it is nearly impossible to implement without optimizing the entire value chain. If the chain is inefficient, the right product messages never reach the sales channels. This can be achieved with a Product to Market approach to your PIM project.

Companies we have helped

Your industry. Our knowledge.

Digital Solutions for Consumer and Retail

Retail & Consumer brands

Industrial sector

Wholesale

Healthcare

Strong partnerships

Our close cooperation with the best partners in the market gives us the ideal foundation to deliver value to our customers.

Our other expertise areas

Customer Engagement & Commerce

Digital user experiences has become a strategic competitive advantage for Danish companies in a global market. We help you develop concept-driven customer-oriented solutions that improve your sales and service levels.

Data Intelligence & Platforms

Data is the new currency, where leading companies are discovering new innovative ways to use it to gain a competitive edge and increase revenue. But in order to leverage data effectively, there is a need to be able to think digitally.

CRM & Business Applications

CRM solutions and business applications aimed at sales, marketing, and customer service based on Microsoft Dynamics 365 and Power Platform.