Prepare for industrial sales in post-COVID world

The Covid-19 pandemic will further accelerate digital commerce in society and the industrial consumerism trend in industries. Traditional value chains and sales channels will come under an even larger pressure, and buyers will decisively be looking to the digital marketplace to buy directly from manufactures, creating new digital sales channels.

The winners will be industries investing in digital capabilities and empowerment of digital sales to deliver a trustworthy, personal, and swift user experience, based on relevant and rich product information.