New digital platform for Bisnode’s products

About Bisnode

Bisnode is one of Europe’s leading data and analytics companies, operating in 19 countries with 2,100 employees. The company specializes in collecting and refining business, personal, and property data from both public and private sources. By leveraging smart data, Bisnode enables customers to make intelligent, data-driven decisions.

The solution

The new solution features a responsive design, incorporating advanced graphics and interactive charts to visualize data effectively. Complex functions, such as audience segmentation, are built using AngularJS, ensuring an app-like experience for users.

The platform is scalable across all Bisnode markets and includes a content management system for managing language variants and guidance texts. This applies to both standardized solutions and customized (whitelabel) products, where Bisnode delivers tailored solutions to individual clients.

We were responsible for the architecture, Optimizely (formerly Episerver) implementation, and data integration.

The result

Bisnode chose Optimizely for its ability to support a service-oriented architecture while providing editor-friendly tools. Optimizely manages data presentation in a responsive design, ensuring controlled user access and module permissions.

Since its launch in 2016, Bisnode Profiler has successfully replaced previous products, serving 250+ companies without noticeable customer loss—one of the key risks in the migration.

The next phase involves migrating an additional 600+ companies. Once fully rolled out, over 4,000 Danish businesses will be using Bisnode Profiler.

Behind the solution

Bisnode Profiler makes it possible to plan and execute targeted marketing activities based on segmentation, from the initial selection of prospects to ongoing updates of relevant profiles. This happens through an advanced target audience search, where it is possible to transfer leads to CRM.
The focus is on usability, as the solution needs to serve a broad range of users — supporting daily users with personal tools as well as users who only use the solution for highly specialized tasks. The solution is built from modules that encapsulate functionality which previously existed as separate products. All modules work together as a whole or can be purchased individually.

Bisnode Profiler is subscription-based and includes a dedicated administration module where customers can manage permissions and user accounts themselves. This has eased the burden on Bisnode's own customer service team, who previously had to manage permissions across many types of products and platforms.

The collaboration

The success of the Danish rollout has been so significant that other Bisnode markets are now planning to adopt the solution, generating major synergy effects across the group.

We supported Bisnode in implementing Bisnode Profiler as the first phase of a Nordic product platform based on Optimizely. The collaboration was highly integrated, with Immeo’s consultants working on-site with Bisnode’s business owners. This significantly improved workflow quality and accelerated knowledge sharing.