Brødrene Kier achieves increased revenue with a reliable, efficient, and user-friendly e-commerce solution.
In 2017, Brødrene Kier decided to take the next step in their digital transformation. They aimed to be seen as a professional partner while ensuring that customers experienced them as a reliable, efficient, and easy-to-do-business-with supplier.
Brødrene Kier wanted to enhance the customer experience, focusing on reliability, efficiency, and user-friendliness. Their vision was to build a high-performance, user-friendly platform that would be accessible anytime, anywhere.
Brødrene Kier is a Danish-owned wholesaler specializing in steel, plumbing (VVS), and water and waste products.
As a smaller player in a highly competitive market, Brødrene Kier saw the need for a clear and targeted digital vision to compete with larger industry players.
Brødrene Kier implemented a scalable, cloud-based e-commerce platform, combining a webshop and a PIM system tailored to their specific needs.
By leveraging microservices on Microsoft Azure, the solution integrates the best-in-class technologies, ensuring flexibility, scalability, and seamless feature reuse across the platform.
The solution consists of a webshop based on Optimizely (formerly Episerver CMS) with a custom-tailored commerce module, built specifically for Brødrene Kier and their customers' needs.
A new PIM system has also been established, based on Inriver Product Marketing Cloud, which serves as the foundation for managing the company's cross-organizational governance and enrichment of assortment and product data.
With PIM as a core part of the architecture, product management is efficient, and product information is automatically sourced from their suppliers.
The elements are integrated on a cloud-based platform in Microsoft Azure, where a layer of business functions has been established to handle orders, shipping, customer accounts, products, and much more. The business functions are built as microservices, giving Brødrene Kier a dynamic, scalable digital platform they can grow within and continuously deliver new, innovative services on.
With a clear vision for their digital platform, Brødrene Kier has transformed their business by leveraging the right tools and platforms. By taking full ownership of their digitalization strategy, they have achieved remarkable results.
Their online revenue and number of orders placed online have increased by more than 50%, and customers have responded positively to the new webshop.
Brødrene Kier has ensured high performance, simplicity, and optimized workflows on kier.dk, giving customers access to multiple accounts and personalized favorite lists.
This new e-commerce solution is a prime example of how a smaller player in a highly competitive market can challenge larger industry leaders through a focused digital strategy and execution using the right technologies. The solution we have delivered in collaboration with Brødrene Kier will support their online business growth for years to come.
Together with Immeo, we have developed an e-commerce solution that is already delivering fantastic results. I am impressed by the professionalism of the entire Immeo team.
In close partnership with Brødrene Kier, we placed great emphasis on the initial scoping phase, ensuring that we developed the right solution and provided valuable strategic advice.
Brødrene Kier highlights that constructive feedback and expert guidance from Immeo played a crucial role in creating innovative and viable solutions.
The results are already evident. But perhaps the best part is that we receive unsolicited praise from our customers, who call our new solution the best in the industry.
