Since 1869, GN has been connecting people Initially founded as a telegraph company, GN has evolved into one of the world’s leading manufacturers of hearing aids and headsets.
Despite its strong market position and solid product portfolio, GN faced a significant challenge with its digital sales channels.
The company was constrained by an outdated e-commerce infrastructure that had been in operation for over a decade and relied on numerous manual processes.
To improve efficiency, GN wanted to streamline data flows across multiple systems, allowing product specialists to store and enrich product data for all GN brands.
To modernize its e-commerce infrastructure, GN Hearing decided to implement a new PIM system from Inriver.
The solution enables smoother workflows and improved customer interactions by seamlessly connecting backend systems with the e-commerce landscape.
Together with GN, we have paved the way for simplified workflows and stronger customer engagement.
Today, the solution supports digital interactions with customers and partners - including audiology clinics - across GN’s strategic markets in the UK and the DACH region (Germany, Austria, and Switzerland).
This is the enabler for digitalizing the business. Systems inside GN are tightly interconnected, and it is amazing to see that the new solution successfully creates all interconnections to the existing systems.
Our partnership with GN Hearing has evolved into a strategic collaboration, where we continue to support their digital transformation across multiple business areas, including R&D.
