The number of product variants has grown significantly in recent years, highlighting the need for better control, enrichment, and personalization of the product experience at Oticon.
One key initiative was the development of a global B2B webshop for all hearing aid retailers. This webshop needed to support a user-friendly configuration and ordering process for highly specialized hearing aids.
Oticon selected Inriver PIM to connect a complex product portfolio with a growing number of digital touchpoints and services.
Rather than conducting an extensive analysis, Oticon developed a prototype, allowing them to validate the solution gradually while gaining valuable insights and learnings. This was done through an agile process involving key stakeholders.
Throughout the project, there was close collaboration between IT and marketing, with marketing taking early ownership of the Product Marketing Hub - the central platform where all product elements and options are managed.
We have been extremely satisfied with our collaboration with Immeo. Their ability to quickly understand our business and complex products has been a major factor in the project’s success.
With PIM, Oticon has achieved a better and more personalized product experience for customers. The solution provides a clearer overview during the ordering process and ensures that customers receive the correct product configuration.
This has not only enhanced the customer experience but also improved internal workflows and optimized operational processes.
Oticon has successfully optimized product experiences across channels and will continue to focus on further personalizing the user and product experience. With the foundational tools in place, Oticon is now ready to scale to more channels and services.
The collaboration with Oticon was characterized by a close and integrated working process, allowing for rapid response to changes and strong organizational buy-in.
By embedding the project team on-site at Oticon for much of the process, we ensured deep engagement and understanding of the many stakeholders involved.
Immeo quickly anchored the project within our organization. this allowed us to react swiftly to changes and maintain close relationships with key stakeholders, making adoption much smoother.
