A new Product Information Management system has reduced process time, minimized errors, and improved workflow across Rosendahl’s product lifecycle.
Rosendahl Design Group has experienced continuous growth, making it necessary to improve business processes from product ideation to market launch. While their teams had well-documented workflows and a shared direction, their system infrastructure did not keep pace with expansion. This led to manual data entry across multiple systems, causing inefficiencies and errors in product descriptions and updates.
Product data was enriched and refined through various Excel spreadsheets, significantly increasing time spent on manual processes while also increasing the risk of inconsistencies.
Founded in 1984, Rosendahl Design Group has grown into one of Denmark’s leading design houses, offering timeless designs for everyday life.
From its origins as an agency, the company has developed into one of the country’s strongest producers of Danish design, selling to global markets.
We used to rely on SharePoint to manage our product lifecycle, and it came with many challenges.
Rosendahl Design Group chose to implement a Product Information Management (PIM) system to streamline business processes and create a centralized hub for managing its product portfolio.
Our PIM specialists worked closely with teams from product development, marketing, sales, and IT to map existing workflows, identify challenges, and determine optimization opportunities.
This resulted in a conceptual design for a PIM solution that would support Rosendahl’s product lifecycle processes, marketing model, and data publishing across various channels, including web, print, and price lists.
Our goal was to have a system that could support and manage all processes related to our product lifecycle. We chose Inriver PIM with Immeo as the implementation partner.
Rosendahl’s primary objective was to establish a single source of truth for product data while reducing errors and manual tasks. They also needed a structured process for launching new seasonal collections twice a year.
By creating a single point of entry, they eliminated duplicate data sources and uncertainty about the latest product information. If data does not exist in Inriver PIM, it is considered a work in progress and is only validated when re-entered into the system.
This has significantly reduced process time from product ideation to final pricing and publication.
Rosendahl Design Group is a house with eight brands in its portfolio. They have around 3,000 variants and two annual seasons with approximately 300 new products. The need for more efficient support of business processes has grown alongside the company's positive development.
Streamlining product processes from idea to launch — established one step at a time.
The solution was an Inriver PIM platform supporting the entire Product Lifecycle Management, from the birth of an idea to it becoming a product. Following MVP (Minimum Viable Product) principles, we defined the first implementation phase with a focus on the processes from idea to marketing, and only after successful adoption of that support did we move on to the processes from marketing to sales and service.
Inriver PIM is today the governing platform for all products, and with close integration to the company's ERP system and the CAD tool from Inventor, it ensures that product data from idea to launch is maintained in only one place. The entire process around product calculation, including the product's list price, is now run through an existing Excel calculation sheet, which is now integrated with data exchange to the PIM system.
A number of automated processes have been created around the handling of routine data, and the system's single point of entry has led to far fewer errors. The many previous updates and Excel exchanges are a thing of the past, and the high number of work hours spent on these tasks has been reduced.
Price list production in Marketing is supported as part of Inriver PIM. Rosendahl Design Group can now automatically merge all product information from the PIM system into the graphic production processes. Integration has been established with product data across the various graphic templates in InDesign.
This has resulted in consistent, improved quality and better control over the price list production process. Once graphic production is fully leveraged across business operations, the full benefit of the time and cost savings will become apparent.
Immeo has helped us achieve significant time savings. We've reduced manual hours, minimized errors, shortened process time, and automated key workflows. This has resulted in happier users across all departments.
