Unora is launching unorahealth.com and challenging the stoma care market with skin-friendly products and a focus on quality of life. Together with Unora, we have built a composable and AI-ready digital platform that supports a fast launch, efficient product sampling and future B2C e-commerce.
Unora is a European manufacturer of stoma care products with headquarters and production in Berlin. The company was formed when Germany's ForLife and Britain's OakMed merged, and it builds on decades of experience in developing pouches and skin protection for people with colostomies, ileostomies and urostomies. Today, the products are used by thousands of people around the world.
Unora needed to get to market quickly with a trustworthy digital presence that could support effective lead generation and the building of customer relationships through a scalable product sampling solution. At the same time, it needed an architecture that could serve as the foundation for the next step: going directly to users through B2C e-commerce.
The solution had to balance the need for fast time-to-market with an architecture that would not have to be rebuilt as the solution scales over time.
Even in the short time since launch, our new digital platform has already proven its value. It allows us to offer product samples at scale, while making it easier for people to discover our products and build a relationship with Unora from the very first interaction.
We built unorahealth.com as a headless CMS solution on Umbraco Heartcore, combined with Medusa as the PIM and commerce platform.
In addition, Salesforce was integrated as the CRM, so that customer data, sales and service are connected across channels.
The technical platform was developed in close collaboration with Unora and the branding and design agency Make, which developed Unora's brand identity and digital design.
The composable architecture that has been implemented gives Unora the freedom to develop each part of the stack at its own pace, without being locked into a monolithic platform.
Development was accelerated with AI and completed in under 6 weeks without compromising on quality. This gave Unora a faster route to market and a platform that is AI-ready from the start. The composable architecture serves as the foundation for connecting new intelligent services as the business grows.
Key elements of the solution:
Umbraco Heartcore as the content foundation.
Medusa as the product and commerce platform.
Salesforce, so that customer data, sales and service work together.
Composable and AI-ready, prepared for advanced B2C e-commerce extensions and new AI services.
AI-accelerated development: faster time-to-market without compromising on quality.
A complete CMS and lightweight commerce solution with Salesforce integration - delivered in under 6 weeks, AI-accelerated and without compromising on quality. The rest of the budget went into refining the experience with animations and details that elevate the overall experience.
As a result, Unora now has a digital platform that supports scalable product sampling and effective lead generation from launch, while the technical architecture provides the foundation for future B2C e-commerce.
With its ambition to establish a direct relationship with end users, Unora is challenging the traditional business models in the stoma care market
With a composable and AI-ready architecture at its core, the platform is well positioned to keep pace as the business grows - from B2B to B2C, from niche to new markets, and from today's features to tomorrow's AI-driven services. This is digital resilience in practice.
