How to capture real customer intent and context — empowering humans with trusted AI to deliver relevance and scale sales.
AI and digitalization have fundamentally changed the customer jouney across behavior and expectations - yet, many sales processes still rely on old-school, inside-out workflows that are disconnected from how customers actually buy today.
Leads are mishandled, and sales teams are overwhelmed with unqualified opportunities.
To succeed in this new landscape, manufacturers need to move beyond traditional sales processes and internal workflows and instead focus on understanding real customer behavior and context. Capturing Outside-In behavior enables trusted, AI-driven capabilities that strengthen decisions and accelerate deal closure.
This webinar brings together Alfa Laval, Lumentric, and Immeo to explore how forward-thinking manufacturers are redefining the roles of Sales and Marketing - shifting from internal processes to data-driven, Outside-In engagement, where AI insights empower human expertise to deliver relevance, speed, and trust at scale.
Learn how leading industrial enterprises are changing the game:
into real customer intent and engagement signals — to power lead generation
with insight-driven collaboration between Sales, Marketing, and Engineering.
with AI-supported guidance that amplifies human expertise instead of replacing it.
with buyers through personalized, outside-in engagement that converts.
practical strategies, live examples, and new perspectives on how AI and human connection together define the next generation of industrial sales.
Tech Entrepreneur & Strategic Advisor
Introduces the "digital paradox" - how industrial innovation outpaces sales and customer engagement.
CEO & Co-founder, Lumentric
Explores how to shift from inside-out, process-led models to customer-first engagement based on trust and guided selling.
Digital Customer Journey & Marketing Manager, Alfa Laval
Shares how marketing and sales teams can move beyond automation and activate real-time insights to support customer needs.
CTO & Head of AI, Alfa Laval
Explains how AI can become a strategic partner to Sales - not just a back-office tool - by focusing on ownership and balancing automation with human expertise.
Partner, Tech and Strategic Advisor in B2B & Manufacturing, Immeo
Shows how companies can create structure and speed in complex sales setups - by aligning systems and teams around the customer.
Industrial companies are leading when it comes to product innovation. But in many cases, sales logic hasn’t kept up.
This webinar explores how to shift from inside-out, process-led models to customer intimacy and hyper-relevancy.
AI Informs. Humans Connect. Successful industrial sales need both.
