Nordlux is on an ambitious growth and product development journey, aiming to launch more products at a faster pace. This requires a redigitalization of how product information is managed.
Nordlux is one of Europe’s leading providers of modern and functional lighting, offering six product categories and selling in more than 64 countries.
As the first step in a major digitalization process, Nordlux wanted to gain greater control over all existing and upcoming products, data, and media - creating a single overview of their entire product portfolio. Additionally, they needed better end-to-end product data management from initial concept to end-of-life
Nordlux sought a scalable and efficient process to accelerate time-to-market for both new products and evergreens across 4,000+ retailers.
The requirement was a Product Information Management (PIM) system that not only served as a traditional PIM but could also enhance business processes and manage product data throughout its entire lifecycle.
To ensure scalability and comply with European energy efficiency regulations - such as the classification system for EU energy labeling - Nordlux needed to be able to quickly adapt to new product data requirements.
After assessing Nordlux’s needs, we recommended a PIM solution designed to manage the entire product lifecycle. Nordlux opted for Inriver PIM, a modern and forward-thinking platform that supports PLM, PIM, and DAM functionalities for both current and future business needs.
Inriver PIM is a user-friendly platform offering many options for enriching products, creating greater freedom and better overview for users.
The platform has given Nordlux a strong, scalable tool for maintaining a clear overview of all products, from idea to launch, including all elements such as product type, family, certifications, energy class, etc.
In addition, distribution to the various channels is intuitive and user-friendly – both at element and channel level.
The needs analysis also identified requirements for Digital Asset Management (DAM), revealing that Nordlux needed to manage all digital visual assets for each product, such as certificates, manuals, packaging, and product image files.
The choice fell on leveraging Inriver PIM's built-in functionality to manage this.
At the same time, this capability enabled Nordlux to share and give all their retailers access to their digital visual assets through the intuitive and user-friendly Inriver Content Store.
Nordlux already had a PIM system in which ERP governed a large share of product data. The architecture was neither scalable nor aligned with their ambitions as data needs grew. Meanwhile, the ERP system was becoming filled with a lot of unnecessary data.
At the same time, Nordlux had major ambitions to elevate and scale their existing B2B e-commerce solution, which needed not only to grow but also to expand to include more markets. They therefore rethought the context of their current product data, structure, and processes to better handle future product information and manage processes across the products' entire lifecycle.
Through strong collaboration and technical expertise, the entire migration to Inriver Cloud was executed exactly as planned. We have experienced Immeo as exceptionally strong in close collaboration, ensuring the right solutions for Nordlux.
The Inriver PIM solution has helped Nordlux streamline and optimize internal processes for creating, managing, and sharing product data.
This has significantly reduced manual work, allowing Nordlux to focus on new digitalization initiatives.
With the new solution, Nordlux has established a single source of truth, ensuring that all product data and files are consolidated in one platform, functioning as Master Data.
Additionally, the solution has:
During the implementation process, Nordlux identified additional use cases that were not initially considered. The scalability of inriver PIM has enabled them to explore new opportunities, supporting future needs, innovation, and business growth.
Together with Nordlux, we established a dedicated project team, ensuring quick decision-making and efficient execution. This approach resulted in a smooth and effective process, delivering a successful solution under budget.
As both an advisor and implementation partner, we developed a modern Inriver PIM solution extended to support PLM processes. By carefully managing the implementation, Nordlux avoided unexpected challenges and successfully completed the project on time and within budget.
For Nordlux’s CEO, Niels Jakobsen, the key priority was finding a competent partner who could understand their needs and deliver on promises.
We chose to work with Immeo, and we have not been disappointed. We now have a solution that fully supports our needs. Immeo has been highly professional and delivered on time.
