From bottleneck to growth driver: a digital foundation for global trade

Peter Justesen found itself in a situation where the digital platform was no longer supporting the business - it was holding it back. The existing e-commerce solution made it difficult to deliver the flexibility and service that customers - diplomats and international organisations expect.

Frequent and prolonged downtime, poor website performance and high operational costs represented a significant constraint on the business.

The freight setup was especially critical: different markets required everything from next-day delivery to quarterly container shipments. Without a robust digital platform, this became a daily barrier to growth and efficient operations.

An outdated platform threatened to damage customer relationships and was limiting the company's ability to develop new services.

Peter Justesen needed a stable, automated platform that could free up resources, enable innovation, and deliver the customer experience that modern diplomats expect.

Flexibility and business needs at the centre

Our consultants at Immeo developed a new e-commerce solution where the business's needs and future development were the the primary considerations. The focus was on creating a stable platform capable of delivering a modern customer experience, freeing up internal time, and handling the company's complex freight setup.

A new digital platform now replaces the resource-intensive legacy solution and automates previously manual processes - enabling the company to focus on developing new services and improving the customer experience rather than operations and maintenance.

The solution is not merely a technical upgrade - it represents a modern digital foundation that both supports Peter Justesen's business model Lays the groundwork for future improvements.

Umbraco Cloud ensures the platform is always up to date, while the modular architecture makes it possible to adapt and scale individual components as needed. The solution is built on modern MACH principles (Microservices, API-first, Cloud-native, Headless), combining best-of-breed components with tailored business logic.

At the same time, emphasis was placed on creating an intuitive and mobile-friendly user experience, so customers can complete their purchases with ease - regardless of device.

Customers can now shop seamlessly and securely online. This frees up internal resources, reduces errors, and gives customers an experience that matches the expectation of a professional supplier.

Freight, currency, and order management are now handled digitally, so international customers receive precisely the service they expect. The extensive automation and seamless integrations have transformed day-to-day operations.

The rapid MVP launch secured early value and real user insight, while the subsequent agile programme continuously improves the platform based on actual needs and business priorities.

Peter Justesen now has a modern digital foundation that not only supports the complex business model but is also continuously developed and optimised in step with the changing needs of the market and its customers.

The project required a deep understanding of a business where particular regulatory and operating framework - from duty-free zones to international regulations for the transport of goods - play a decisive role.

As always in Immeo's projects, our consultants worked closely with Peter Justesen throughout the entire process.

This way of working is central to our approach - we are convinced that close collaboration produces the best results. It enables quick decisions, the opportunity to test solutions directly with end users, and ensures continuous optimisation.

From the initial MVP phase to the ongoing agile development programme, the collaboration has been characterised by shared ambitions and a consistent attention to detail.

The ongoing daily dialogue between Immeo's consultants and Peter Justesen's business and IT teams ensures that new features and optimisations continue to precisely match the business's needs and customers' expectations.