Kundecase-Languagewire-Brand-Portal-Content-Hub

LanguageWire enhances customer experience with a digitized translation process

Innovative platform enables LanguageWire’s customers to reach global markets with localized and targeted content.

The challenge

As a global leader in translation services, LanguageWire translates over 120 million words annually, delivering measurable business value to its customers.

The company enables large enterprises to connect with their audiences in multiple languages and relies on efficient processes, innovative digital platforms, and seamless integrations to maintain its competitive edge.

Kundecase-Languagewire-Brand-Portal-Content-Hub

The solution

To streamline and digitize the translation value chain, LanguageWire launched the Translation Connector Framework.

Additionally, the company introduced a new global website built on the Sitecore platform, with content translated and tailored for its global markets.

The new website aims to attract new customers, capture data, and optimize conversion rates through data-driven analysis.

The result

The new website has been well received by both LanguageWire’s organization and customers. Early indicators show positive traffic trends, and the company expects to meet its business case objectives and key performance indicators (KPIs).

Currently, the content is translated into five languages, with plans to expand further as LanguageWire enters new markets—as localized content drives better conversions.

Behind the solution

For many years, LanguageWire has held a lead over competitors with its innovative translation platform AGITO. Now they have digitized the final part of the value chain between the customer's content system and AGITO via the Translation Connector Framework, making it even faster and easier for their customers to reach global markets with locally adapted, targeted content.

We advised LanguageWire on the architecture and design behind the Translation Connector Framework. We also developed Connector plug-ins for Sitecore and Optimizely (formerly Episerver), giving editors an efficient, seamless experience when sending content from copy to translation.

We also helped LanguageWire implement and launch the new www.languagewire.com. The site is built on Sitecore and naturally has a LanguageWire Sitecore Connector installed, so they themselves benefit from the ultimate process for handling translation of their own content.

Immeo has highly experienced and incredibly structured project managers, creating a strong sense of security around process, budget, and quality. The work delivered is solid, and we look forward to continuing this great partnership.

Michael Harboe
CMO, LanguageWire

The collaboration

LanguageWire sought a technology partner to help develop its digital platform and strengthen its position as a global language technology company.

Our consultants became an integral part of LanguageWire’s development team, working with agility and a strong value-driven approach. The partnership has resulted in significant improvements to LanguageWire’s digital solutions.

Our collaboration with Immeo is a true partnership. We’ve had an incredible experience, and from start to finish, we’ve worked with an efficient, agile, and solution-oriented team.

Michael Harboe
CMO, LanguageWire

Do you want to know more?

Contact
Ivan Beltoft Partner, Immeo

+45 2222 0252

ibe@immeo.dk

Ivan-Beltoft-Partner-Immeo
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